Client: Rogers Media Inc.
Project: Enterprise Content Management Platform
Objective:
Increase online audience engagement for the 120 publishing and broadcast properties under the Rogers Media umbrella. Increasing the depth of visit for each user is more cost-effective than trying to reach more users, so offering a richer, more interactive experience for the user is one way of increasing that depth. The successful result: increased revenue through sales and advertising and loyal users.
what simplepath did for Rogers…
Client: Canadian House of Commons (with Cap Gemini)
Project: Digital Asset Video Capture and Management Conference Room Pilot
Objective:
The Canadian House of Commons issued an request for proposal (RFP), to which Cap Gemini responded. It described their need to integrate the recorded video of the House sessions, the typed Hansard transcript, and both audio tracks (English/French) into linked assets, containing metadata encoded throughout them, so that video clips could be found through a normal keyword search. The solution also required a scalable, and cost-effective storage solution, which included an online, near-line and offline strategy for asset and metadata storage.
what simplepath did for Cap Gemini…
Client: Houghton Mifflin, College Division
Project: Digital Asset Management / Business Transformation
Goal:
Houghton Mifflin, a large US publisher based in Boston, has a division devoted to creating college textbooks. In 2001-2002, like many publishers, they needed to reduce the time-to-market & publishing costs for their textbooks, in order to stay competitive. The market was changing, and educators were demanding that ancillary course content to be available for use in multiple mediums – online, DVD, software, eLearning – at the same time of the textbook. By implementing a DAM that was able to streamline the publishing process, and allow them to be responsive to new products and market demands, they were able to stay competitive.